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Insights on Paid Advertising

Straight talk from a Google certified paid strategist.

Feb 26, 2022 · Casey Durham · 2 min read

The Strategy Behind Bidding Strategies

Google's advertising revenue in 2021 was $209 billion. Its overall revenue was $257 billion. Over 80% of Google's revenue was from Google Ads.

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Mar 6, 2021 · Casey Durham · 2 min read

Paid Advertising, Starting Right.

Brushing up on paid ads? Here's some advice on starting out right: conversion centered, platform focus, and strategy.

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